Thorne: Find Your Way
2024 BUCK collaborated with Thorne supplements on a story-driven campaign highlighting different personas and their personalized health and wellness journeys. The "Find Your Way" campaign features a hero film and digital out-of-home assets shown across 13 markets, including New York, Los Angeles, Washington D.C., Chicago, and Miami.
I worked as design lead, developing the type system, motion rules, and color palette used across the digital out-of-home assets.
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DESIGN LEAD