THORNE: FIND YOUR WAY
2024ART DIRECTION
BUCK collaborated with Thorne supplements on a story-driven campaign highlighting different personas and their personalized health and wellness journeys. The "Find Your Way" campaign features a hero film and digital out-of-home assets shown across 13 markets, including New York, Los Angeles, Washington D.C., Chicago, and Miami.
Developed the type system, motion rules, and color palette used across all digital out-of-home assets, culminating in a comprehensive campaign guidelines document.
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