WS IG REVAMP

STRATEGY

︎ Instagram has 1 billion users every month and 500 million users daily
︎ 80% of users follow at least 1 business on Instagram


OBJECTIVE

︎ Establish Wondersauce as a thought leader in the advertising community by creating and using new social media trends via Instagram

︎ Leverage Wondersauce IG to attract new business and a pool of young talent


IG PROFILE

︎ A new curated profile will be eye catching and comprehensible for users interested in Wondersauce

︎ By capitalizing on current social media trends and utilizing Instagram’s built-in features, WS will stand out from other advertising agencies with its unique and informative content that attracts new business and a pool of young talent


︎ CURRENT IG PROFILE


IG STYLE GUIDE

︎ WS voice/tone should be colloquial
︎ using simple slang such as “yo” and other contemporary terms used in daily conversation will connect with users based on it’s casual presence


︎ With the use of gifs, stickers and emojis to accompany posts; all copy must use a combination of WS color palette
︎ Each color featured in the palette reflects the conference rooms in the NYC office


︎text based posts (vertical & square) SHOULD INCLUDE THE WS LOGO IN THE BACKDROP

︎PHOTO posts SHOULD INCLUDE LOCATION TAG AND USE A CASUAL TONE OF VOICE ALONG WITH A RELEVANT HASHTAG



IG HIGHLIGHTS

︎ IG highlights are a group of IG stories that can be archived into customizable folders
︎ This highly customizable feature allows for both old and new stories to be archived so users can continuously refer to them

︎ having custom IG highlights such as IGTV (content reel), case studies and sauceboss, these highlights will attract new users and businesses based on WS culture and forward thinking advertising techniques


︎ creating case studies for ig stories will allow ws to establish  themselves as a thought leader by being transparent about it’s creative process


︎ Built directly in the app, sauceboss will utilize gifs and stickers to create energetic stories showcasing the talented team that makes up WS

︎ The objective of sauceboss is to attract a young pool of talent by showcasing the current faces of WS through fun and interactive posts


IG POSTS

︎ Curated IG posts for the main feed is an important opportunity for WS to prove they are up to date with current trends and are a thought leader in the advertising industry

︎ WS IG will be humanized by using unique captions, custom hashtags, location tags and tagging relevant brands