WS IG REVAMP
STRATEGY
︎ Instagram has 1 billion users every month and 500 million users daily
OBJECTIVE
IG PROFILE
︎ Instagram has 1 billion users every month and 500 million users daily
︎ 80% of users follow at least 1 business on Instagram
OBJECTIVE
︎ Establish Wondersauce as a thought leader in the advertising community by creating and using new social media trends via Instagram
︎ Leverage Wondersauce IG to attract new business and a pool of young talent
IG PROFILE
︎ A new curated profile will be eye catching and comprehensible for users interested in Wondersauce
︎ By capitalizing on current social media trends and utilizing Instagram’s built-in features, WS will stand out from other advertising agencies with its unique and informative content that attracts new business and a pool of young talent
︎ CURRENT IG PROFILE

IG STYLE GUIDE
︎ WS voice/tone should be colloquial
︎ WS voice/tone should be colloquial
︎ using simple slang such as “yo” and other contemporary terms used in daily conversation will connect with users based on it’s casual presence

︎ With the use of gifs, stickers and emojis to accompany posts; all copy must use a combination of WS color palette
︎ Each color featured in the palette reflects the conference rooms in the NYC office


︎text based posts (vertical & square) SHOULD INCLUDE THE WS LOGO IN THE BACKDROP
︎PHOTO posts SHOULD INCLUDE LOCATION TAG AND USE A CASUAL TONE OF VOICE ALONG WITH A RELEVANT HASHTAG

IG HIGHLIGHTS
︎ IG highlights are a group of IG stories that can be archived into customizable folders
︎ IG highlights are a group of IG stories that can be archived into customizable folders
︎ This highly customizable feature allows for both old and new stories to be archived so users can continuously refer to them
︎ having custom IG highlights such as IGTV (content reel), case studies and sauceboss, these highlights will attract new users and businesses based on WS culture and forward thinking advertising techniques
︎ creating case studies for ig stories will allow ws to establish themselves as a thought leader by being transparent about it’s creative process
︎ Built directly in the app, sauceboss will utilize gifs and stickers to create energetic stories showcasing the talented team that makes up WS
︎ The objective of sauceboss is to attract a young pool of talent by showcasing the current faces of WS through fun and interactive posts
IG POSTS