TOO MANY TOTES! 

OVERVIEW

︎ TOO MANY TOTES! IS A CONCEPTUAL BOOK ARCHIVING NIKKO’S COLLECTION OF TOTE BAGS


STRATEGY

︎ SHOWCASE NIKKO’S APPRECIATION FOR GRAPHIC DESIGN AND TOTE BAGS  


INSPIRATION

︎ ARCHIVAL RESEARCH AND BRAND IDENTITY BOOKS


DESIGN PROCESS

︎ FIRST STEP WAS TO PHOTOGRAPH NIKKO’S TOTE COLLECTION 

︎ FOR THE BOOK DESIGN, A VARIETY OF TEXTURES AND PENCIL DOODLES WERE USED TO EMULATE NOTES JOTTED DOWN ON OLD PHOTOCOPY PAGES 

︎ EACH SPREAD CONTAINS FIVE CATEGORIES (TOTE, CITY, SIZE,YEAR AND ABOUT) OUTLINING THE BRAND HISTORY AND WHEN NIKKO OBTAINED EACH BAG 



CREDITED ROLES

︎ ART DIRECTION, GRAPHIC DESIGN AND PHOTOGRAPHY


DISCLAIMER: This case study is purely a prototype. The concept itself was not executed.
Mark