RECORD CULTURE MAGAZINE 

OVERVIEW

︎ RECORD CULTURE MAGAZINE IS A BI-ANNUAL PRINT PUBLICATION THAT FOCUSES ON NICHE MUSIC COMMUNITIES AROUND THE WORLD


STRATEGY

︎ STRENGTHEN ITS SOCIAL MEDIA PRESENCE BY CREATING A DIGITAL RENDITION OF THE MAGAZINE
︎ HIGHLIGHT LESSER KNOWN RECORD COLLECTORS AS DIGITAL ONLY CONTENT FOR INSTAGRAM
︎ GAIN NEW FOLLOWERS THAT DON’T HAVE ACCESS TO THE PRINT PUBLICATION


INSTAGRAM (CURRENT)︎THEIR CURRENT INSTAGRAM ONLY POSTS CONTENT FOCUSING ON EVENTS AND EXCERPTS FROM THE NEWEST EDITION︎WHILE THIS IS A GOOD APPROACH, IT’S MISSING THE OPPORTUNITY TO ESTABLISH A DIGITAL EXTENSION OF ITS MAGAZINE WHICH WILL ATTRACT NEW FOLLOWERS AND PIONEER A NEW WAY OF ESTABLISHING A DIGITAL PUBLICATION FOR THE MASSES 



INSTAGRAM (NEW)︎EXAMPLE POST
OF A MIXED MEDIA INSTAGRAM CAROUSEL BLENDING DESIGN ELEMENTS USED IN THE PRINT PUBLICATION ALONG WITH NEW MOTION DESIGN ELEMENTS




CREDITED ROLES

︎ ART DIRECTION, GRAPHIC DESIGN, COPY, PHOTOGRAPHY AND ANIMATION

DISCLAIMER: This case study is purely a prototype. The concept itself was not executed.
Mark