HI THERE!

OVERVIEW

︎ HI THERE! IS A SERIES OF MAGNETS HIGHLIGHTING EACH DAY OF THE WEEK 


PRESS

︎ AIGA EYE ON DESIGN


STRATEGY

︎ USE GRAPHIC DESIGN AND TYPOGRAPHY TO CREATE A VISUAL CALENDAR 


INSPIRATION

︎ VARIOUS HOBBIES, SIGNAGE AND TYPOGRAPHY USED AROUND THE WORLD

︎ THE LYRICS TO SATURDAY LOVE BY ALEXANDER O’NEAL AND CHERELLE


DESIGN PROCESS

︎ A VARIETY OF FREE PERSONAL USE FONTS AND TEXTURES ARE USED TO DISPLAY DIFFERENT DESIGN STYLES
︎ NO NUMERICAL DATES ARE USED SO EACH MAGNET CAN BE TIMELESS AND HAVE IT’S OWN IDENTITY
︎ THE PHRASE “HI THERE! TODAY IS” SERVES AS THE CALL TO ACTION AND COMMON CONNECTION FOR EACH MAGNET 


MONDAY

︎ INSPIRED BY EXERCISE 

︎ BIG BOLD CURVY FONTS REPRESENTS BICEPS

︎ STROKES ARE USED TO REPRESENT ROPES AND CABLES



TUESDAY

︎ INSPIRED BY TENNIS COURTS

︎ A CIRCULAR GEOMETRIC FONT REPRESENTS TENNIS BALLS ON THE COURT


WEDNESDAY

︎ INSPIRED BY BLUE NOTE RECORDS

︎ A LARGE NARROW CONDENSED FONT SERVES A DUAL PURPOSE OF APPEARING AS AN ABSTRACT SHAPE AND REMINDER FOR WHICH DAY IT IS

︎ A STROKE IS USED TO REPRESENT THE MOTION OF SOUND LINKING EVERYTHING TOGETHER


THURSDAY

︎ INSPIRED BY 90’S RAVE POSTERS

︎ TWO DIFFERENT FONTS ARE USED IN CONJUNCTION WITH SHAPES TO CREATE SYMBOLS


FRIDAY

︎ INSPIRED BY VARIOUS BUSINESS SIGNAGE AND SOCCER JERSEYS SEEN THROUGHOUT JAPAN

︎ DIFFERENT FILLS AND STROKES ARE USED TO EVOKE A VINTAGE AESTHETIC 


SATURDAY

︎ INSPIRED BY THE WEB

︎ SHAPES, LINES AND BOLD FONTS ARE USED TO REFLECT CONNECTING TO AN INFORMATION SYSTEM 


SUNDAY

︎ INSPIRED BY 90’S GRUNGE ARTWORK

︎ BOLD ABSTRACT FONTS AND HARSH TEXTURES ARE USED TO EVOKE A DIY AESTHETIC 

︎THE PHOTOGRAPH WAS TAKEN BY NIKKO IN 2013 


CREDITED ROLES

︎ ART DIRECTION AND GRAPHIC DESIGN


DISCLAIMER: This case study is purely a prototype. The concept itself was not executed.
Mark