GARY’S PIZZERIA

OVERVIEW

︎ GARY’S PIZZERIA IS A CONCEPTUAL RESTAURANT THAT REFLECTS SOME OF THE ENTITIES THAT BRING HAPPINESS TO NIKKO’S LIFE


INSPIRATION

︎ THE BRANDING AND VISUAL IDENTITY OF GARY’S PIZZERIA DRAWS INSPIRATION FROM A VARIETY OF FACTORS:

︎FASCINATION FOR PIZZA
︎FAMILY & FRIENDS
︎FAVORITE SNEAKER (ADIDAS STAN SMITH)
︎FAVORITE BEVERAGE (SAN PELLEGRINO ARANCIATA ROSSA)
︎WORLD TRAVELS
︎ART


DESIGN PROCESS

︎ GARY’S PIZZERIA HAS THREE LOGOS THAT CAN BE USED INTERCHANGEABLY THROUGHOUT PRINT AND DIGITAL MEDIUMS:


︎COLOR STORY IS A NOD TO TRADITIONAL ITALIAN RESTAURANTS INFUSED WITH SOME OF NIKKO’S FAVORITE THINGS


︎TYPOGRAPHY BLENDS A RETRO AND MODERN TYPE TO EVOKE THE EXPERIENCE OF A CLASSIC NEIGHBORHOOD PIZZERIA IN A MODERN SETTING


︎MENU, PACKAGING AND MERCHANDISE BLENDS ALL OF THE FACTORS OF INSPIRATION FOR GARY’S PIZZERIA 




CREDITED ROLES

︎ ART DIRECTION, GRAPHIC DESIGN AND ANIMATION

DISCLAIMER: This case study is purely a prototype. The concept itself was not executed.
Mark