DASHWOOD BOOKS

OVERVIEW

︎ DASHWOOD BOOKS IS AN INDEPENDENT BOOKSTORE IN NoHo NYC SPECIALIZING IN PHOTOGRAPHY BOOKS


STRATEGY

︎ CREATE AN ECO-FRIENDLY SHOPPING BAG THAT ADVERTISES THE BUSINESS
︎ CREATE A PRODUCT THAT ALLOWS CUSTOMERS TO SHOW THEIR SUPPORT


INSPIRATION

︎ THE DASH BAG DRAWS INSPIRATION FROM THE SHOPS LOCATION, INTERIOR, EXTERIOR AND ‘ABOUT’ SECTION FEATURED ON THEIR WEBSITE


DESIGN PROCESS

︎ THE DASH BAG INCORPORATES A MINIMALIST DESIGN THAT REFLECTS SOME OF THE ELEMENTS WHEN VISITING THE STORE:

︎DASHWOOD BOOKS WORDMARK
︎SHELVING OUTLINE
︎STORE LOCATION (NoHo OUTLINE)
︎MINIMAL COLOR PALETTE REFLECTING DASHWOOD BOOKS BLACK EXTERIOR AND WOODEN SHELVING INTERIOR
︎STORE DESCRIPTION (PULLED FROM DASHWOOD BOOKS ‘ABOUT’ SECTION) WITH SELECT TERMS HIGHLIGHTED IN BOLD




CREDITED ROLES

︎ ART DIRECTION AND GRAPHIC DESIGN

DISCLAIMER: This case study is purely a prototype. The concept itself was not executed.
Mark